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Over the past several days I’ve fielded a number of calls from authors frustrated with their progress. “Nothing is happening,” “Am I doing this right?” and “My book isn’t selling” are some of the biggest complaints I hear when authors are marketing on their own. Especially now, when we feel the pressure to make every marketing effort count, marketing effectively is becoming more of a concern. Authors like to blame it on the downturned economy, but the truth is, books are a low dollar item and likely to sell better over the holidays than the spiffy new iPhone. So here’s a little reality check, mixed with some inspiration and a few ideas to hopefully kick-start your momentum!

http://amarketingexpert.com/ameblog/?p=390